Bureau Zuidema, the leading Dutch specialist in personal influence training programs for professionals, has acquired the IP and all business in Europe, Middle East and Africa from Situation Management Systems, Inc based in Nashua, NH, USA.
Situation Management Systems is the owner of the famous Positive Power and Influence Program™, that was developed at Harvard Business School in the 1960s and has since been used by many Fortune 500 companies in over 35 countries.
Bureau Zuidema has been a licensee of the Positive Power and Influence and related programs for the Benelux market since the 1970s and has now acquired full ownership for the EMEA region. It will invest in new media applications and will work closely with the existing 20 licensees in the region to further expand the business.
DEX international M&A acted as advisor to Bureau Zuidema.