DEX international M&A advised Trade Holding on the acquisition of ASP Cleaning Products

DEX international M&A advised Trade Holding on the acquisition of ASP Cleaning Products

Blue Wave, leading Dutch supplier of cleaning systems, hygiene concepts and hotel supplies, and ASP Cleaning Products, announced that Trade Holding, the parent company of Blue Wave, has acquired ASP Cleaning Products in Zoetermeer. The basis for this strategic acquisition is the complementary assortment and the common belief that entrepreneurship and efficiency are the success factors for growth.

Blue Wave and ASP Cleaning Products see benefits for their customers in various areas. Both companies expect an efficiency increase in purchasing and logistics, an improvement of the service performance due to wider assortment and enlarged regional presence.

“Beside the synergy benefits, we value ASP as an attractive partner because of their geographic position and their proven service concept. Factors that create direct advantages for our clients”, says Ferry van Sluijters, Managing Director of Blue Wave. Pim Blankert, Managing Director of ASP Cleaning Products, is also very positive about the merger : “We are glad to join a national player with a strong back office without losing regional presence and identity. This aligns well with our ambitions”.

DEX international M&A acted as M&A advisor to Trade Holding.